Registry of Lobbyists
| Subject matters | Details | Categories |
|---|---|---|
|
Economic Development
|
Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.
|
Regulation, Legislative Proposal, Bill or Resolution, Policies or Program
|
|
Budget, Industry
|
Contribute insights to policy development aimed at growing Canada's digital economy to support competitiveness, including AI activities in the marketing sector.
|
Policies or Program
|
|
Industry, Justice and Law Enforcement, Privacy and Access to Information
|
Discussions on the collection, handling, and use of data by companies and government institutions.
|
Policies or Program
|
|
Foreign Affairs, Industry, Internal Trade, International Relations, International Trade, Taxation and Finance
|
Engage in dialogue on the impact of trade agreements and tariffs, including the CUSMA, on marketing and its’ related services.
|
Policies or Program
|
|
Budget, Consumer Issues, Federal-Provincial Relations, Industry, Intellectual Property, Justice and Law Enforcement, Privacy and Access to Information, Science and Technology, Small Business, Taxation and Finance
|
Engage in discussions and consultations regarding the evolution of legislation, such as privacy, artificial intelligence and intellectual property laws that impact the competitiveness of marketing practices.
|
Legislative Proposal, Bill or Resolution
|
|
Privacy and Access to Information
|
Engage in discussions regarding the evolution of privacy laws and regulations that impact marketing practices. Our aim is to contribute to the development of policies that effectively protect consumers while supporting innovation and economic growth in Canada's marketing sector.
|
Regulation, Policies or Program, Legislative Proposal, Bill or Resolution
|
|
Industry, International Trade, Taxation and Finance
|
Engagement with government on taxation matters, including proposed digital services tax.
|
Legislative Proposal, Bill or Resolution
|
|
Budget, Education, Employment and Training, Federal-Provincial Relations, Foreign Affairs, Immigration, Industry, Science and Technology, Small Business
|
Provide input on immigration and training policies that support Canadians in finding meaningful employment and assist employers in securing skilled workers, particularly in areas such as marketing and AI.
|
Policies or Program
|
The Canadian Marketing Association (CMA) strengthens marketers’ significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks across all economic sectors, and to shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We provide a Consumer Centre to help consumers understand their rights and obligations.
Alison Simpson, President & Chief Executive Officer
End date of the last completed financial year: 2025-12-31
| Government Institution | Funding Received in Last Financial Year | Funding Expected in Current Financial Year |
|---|---|---|
| Innovation, Science and Economic Development | $11,073,129.00 | Yes |
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