Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Esther Benzie, President & Chief Executive Officer

Registration Information

In-house Organization name: CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING
Responsible Officer Name: Esther Benzie, President & Chief Executive Officer
Responsible Officer Change History
Initial registration start date: 1996-03-29
Registration status: Active
Registration Number: 965012-528

Associated Communications

Total Number of Communication Reports: 176

Monthly communication reports in the last 6 months: 8

Version 30 of 56 (2015-07-06 to 2015-10-20)

Registration versions:

Version 30 of 56 (2015-07-06 to 2015-10-20)

Lobbying Information

Subject Matters

Broadcasting
Consumer Issues
Environment
Financial Institutions
Government Procurement
Health
Industry
Intellectual Property
International Trade
Justice and Law Enforcement
Labour
Privacy and Access to Information
Science and Technology
Telecommunications

Subject Matter Details

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Competition Law and Enforcement with regard to deceptive marketing and misleading advertising provisions
Personal Information Protection and Electronic Documents Act ( 2000, c. 5 ) with regard to compliance guidelines, and case reviews. CMA generally has ongoing discussions with Office of the Privacy Commissioner regarding ongoing Privacy legislation, compliance guidelines, and case reviews.
Telemarketing Rules administered by the CRTC

Legislative Proposal, Bill or Resolution, Regulation

Canada's Anti-Spam Law CMA is interested in the developments of measures related to electronic commerce with regard to consumer privacy protection, anti-spam initiatives, cross border data transfer.

Communication Techniques

Written communication
Oral communication

Government Institutions

Canada Post Corporation (CPC)
Canadian Heritage (PCH)
Canadian Radio-television and Telecommunications Commission (CRTC)
Competition Bureau Canada (COBU)
Competition Tribunal (CT)
Finance Canada (FIN)
Health Canada (HC)
House of Commons
Industry Canada
Justice Canada (JC)
Members of the House of Commons
Office of the Information and Privacy Commissioner (OIPC)
Office of the Privacy Commissioner of Canada (OPC)
Prime Minister's Office (PMO)
Public Works and Government Services Canada
Revenue Canada (RC)
Senate of Canada
Transport Canada (TC)

In-house Organization Details

Description of the organization's activities

CMA represents the marketing industry on key issues; takes a leadership role on issues that impact the industry; establishes and promotes standards of practice; promotes integrity and high standards of business conduct among its members; is a major source of education and skills development and provides opportunities for members to meet, network, exchange information and do business together.

Responsible officer name and position during the period of this registration

Doug Brooks, President & Chief Executive Officer

Organization's membership or classes of membership

Information based marketers; suppliers to the industry; advertising agencies

Government funding

No government funding was received during the last completed financial year.

In-house Organization Contact Information

Address:
1 Concorde Gate
Suite 607
Don Mills, ON M3C 3N6
Canada

Telephone number: 416-644-3749
Fax number: 416-441-4062

Lobbyists Details

Employees who lobby for the organization

Doug Brooks, President & Chief Executive Officer | No public offices held
WALTON HILL, SENIOR VICE PRESIDENT, GOVERNMENT & CONSUMER AFFAIRS | Public offices held
Cristina Onose, Manager, Public Affairs | No public offices held
Jasen Sagman, Manager, Regulatory Affairs | No public offices held

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

The following names have been used on or after July 2, 2008

Name	From	To
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING	2008-08-13	current

The following names have been used before July 2, 2008

CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING
CANADIAN MARKETING ASSOCIATION/ASSOCIATION CANADIENNE DU MARKETING

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING

Responsible Officer History
Responsible Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Esther Benzie	2026-05-05	Current
Alison Simpson	2023-01-01	2026-05-05
Sartaj Sarkaria	2022-06-02	2023-01-01
John Wiltshire	2017-06-26	2022-06-02
Doug Brooks	2015-07-06	2017-06-26
JOHN GUSTAVSON	1996-03-29	2015-07-06

List of Public Offices Held
Position	Period Held	Last Date Designated Public Office Held
Chief of Staff Government House Leader, Government House Leader	February 1990 to April 1992	Not a designated office
Chief of Staff Industry, Science & Technology, Minister of Industry, Science & Technology	October 1988 to February 1990	Not a designated office
Executive Assistant Consumer & Corporate Affairs, Minister of Consumer & Corporate Affairs	July 1986 to October 1988	Not a designated office
Special Assistant - Policy National Defence, Associate Minister of National Defence	August 1985 to July 1986	Not a designated office
Special Assistant - Policy Supply & Services, Minister of Supply & Services	September 1984 to August 1985	Not a designated office

Date Modified:: 2026-05-11

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Registration - In-house Organization

CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING / Esther Benzie, President & Chief Executive Officer

Registration Information

Associated Communications

Version 30 of 56 (2015-07-06 to 2015-10-20)

Version 30 of 56 (2015-07-06 to 2015-10-20)

Subject Matters

Subject Matter Details

Legislative Proposal, Bill or Resolution, Policies or Program, Regulation

Legislative Proposal, Bill or Resolution, Regulation

Communication Techniques

Government Institutions

Description of the organization's activities

Responsible officer name and position during the period of this registration

Organization's membership or classes of membership

Government funding

In-house Organization Contact Information

Employees who lobby for the organization