CANADIAN MARKETING ASSOCIATION / ASSOCIATION CANADIENNE DU MARKETING

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Registration: 54 of 54 (2026-03-02 to present)

Details Regarding the Identified Subject Matter

Subject matters	Details	Categories
Economic Development	Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.	Policies or Program, Regulation, Legislative Proposal, Bill or Resolution
Budget, Industry	Contribute insights to policy development aimed at growing Canada's digital economy to support competitiveness, including AI activities in the marketing sector.	Policies or Program
Industry, Justice and Law Enforcement, Privacy and Access to Information	Discussions on the collection, handling, and use of data by companies and government institutions.	Policies or Program
Foreign Affairs, Industry, Internal Trade, International Relations, International Trade, Taxation and Finance	Engage in dialogue on the impact of trade agreements and tariffs, including the CUSMA, on marketing and its’ related services.	Policies or Program
Budget, Consumer Issues, Federal-Provincial Relations, Industry, Intellectual Property, Justice and Law Enforcement, Privacy and Access to Information, Science and Technology, Small Business, Taxation and Finance	Engage in discussions and consultations regarding the evolution of legislation, such as privacy, artificial intelligence and intellectual property laws that impact the competitiveness of marketing practices.	Legislative Proposal, Bill or Resolution
Privacy and Access to Information	Engage in discussions regarding the evolution of privacy laws and regulations that impact marketing practices. Our aim is to contribute to the development of policies that effectively protect consumers while supporting innovation and economic growth in Canada's marketing sector.	Regulation, Legislative Proposal, Bill or Resolution, Policies or Program
Industry, International Trade, Taxation and Finance	Engagement with government on taxation matters, including proposed digital services tax.	Legislative Proposal, Bill or Resolution
Budget, Education, Employment and Training, Federal-Provincial Relations, Foreign Affairs, Immigration, Industry, Science and Technology, Small Business	Provide input on immigration and training policies that support Canadians in finding meaningful employment and assist employers in securing skilled workers, particularly in areas such as marketing and AI.	Policies or Program